Privacy Policy

This Privacy Policy explains how we collect, use and protect your personal information when you visit samuelpeacock.com, purchase artwork, join the mailing list, contact us, or interact with us online.

We are committed to respecting and protecting your privacy.

Last updated May 2026

1. Who we are

This website is operated by Sam Peacock.

Trading address:
Tills Yard
19 Battle High Street
Battle
TN33 0AE
United Kingdom

For the purposes of UK data protection law, Sam Peacock is the data controller of the personal information collected through this website.

If you have any questions about this Privacy Policy or how your personal information is used, please contact us using the contact details provided on the website.

2. What information we collect

We may collect and use the following types of personal information:

Information you provide directly

This may include:

  • Your name

  • Email address

  • Billing address

  • Shipping address

  • Phone number, where provided

  • Order details

  • Payment confirmation details

  • Messages sent through contact forms or by email

  • Mailing list sign up preferences

  • Any information you choose to provide when enquiring about an artwork, commission or order

Information collected automatically

When you visit the website, certain information may be collected automatically through cookies, analytics tools and similar technologies. This may include:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time spent on the website

  • Referring website or source

  • Approximate location data

  • Interactions with the website

The ICO explains that cookies and similar technologies are covered by the Privacy and Electronic Communications Regulations, often referred to as PECR. 

3. How we use your information

We use your personal information to:

  • Process and fulfil artwork orders

  • Arrange shipping and delivery

  • Communicate with you about your order

  • Respond to enquiries

  • Provide information about artworks, commissions or availability

  • Send email newsletters where you have signed up

  • Improve the website and understand how visitors use it

  • Keep records for accounting, tax and legal purposes

  • Prevent fraud and protect the security of the website

  • Manage customer service and aftercare

4. Lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. The ICO states that privacy notices should include the purposes of processing and the lawful basis relied upon. 

We usually rely on the following lawful bases:

Contract

We use your information to process your order, take payment, arrange delivery and provide customer service.

Consent

We use consent when you sign up to receive email marketing or where consent is required for certain cookies or analytics tools.

You can withdraw consent at any time.

Legitimate interests

We may use your information for legitimate business purposes, such as responding to enquiries, improving the website, understanding customer interest in artworks, preventing fraud and keeping appropriate business records.

Legal obligation

We may need to keep certain information to comply with legal, accounting or tax obligations.

5. Payments

Payments made through the website are processed securely by third party payment providers.

Depending on the payment options available at checkout, these may include debit card, credit card, Klarna, Apple Pay, Google Pay or other supported payment methods.

We do not store your full debit card or credit card details.

Payment providers will process your data in accordance with their own privacy policies and terms.

Where you choose to use Klarna or another buy now, pay later service, your personal information may also be processed by that provider for payment, identity, credit or eligibility checks.

6. Squarespace

This website is hosted and operated through Squarespace.

Squarespace may collect visitor data to help the website function correctly, provide ecommerce features, process orders, manage site performance, support security, and provide analytics. Squarespace states that its services use visitor data and cookies to provide, customise, evaluate, improve, promote and protect its services. 

Squarespace may process information such as:

  • Website usage data

  • Device and browser information

  • IP address

  • Order and checkout information

  • Form submissions

  • Cookie preferences

You can read more about Squarespace’s own privacy and cookie practices on the Squarespace website. 

7. Mailchimp

We use Mailchimp to manage our email mailing list and send newsletters.

If you sign up to the mailing list, we may collect your name, email address, sign up source, marketing preferences and engagement information, such as whether emails are opened or links are clicked.

We use this information to send you updates about new artworks, exhibitions, availability, studio news and related content.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email.

Mailchimp processes data on behalf of its customers and provides information about its GDPR compliance and European data transfer arrangements. 

8. Google Analytics

We use Google Analytics to understand how visitors use the website.

Google Analytics may collect information such as:

  • Pages visited

  • Time spent on the site

  • Device and browser type

  • Approximate location

  • Referral source

  • Interactions with website content

This helps us understand which artworks, pages and content are of interest and improve the website over time.

Where required, Google Analytics cookies should only be used with appropriate consent. The ICO’s cookie guidance explains that organisations must provide clear information about cookies and obtain consent where required. 

9. Instagram and social media

We may use Instagram and other social media platforms to share artwork, exhibitions, studio updates and related content.

If you interact with us on Instagram, for example by following, liking, commenting, messaging or clicking through to the website, Instagram may process your personal information in accordance with its own privacy policy.

We may see publicly available information from your Instagram profile, as well as messages or comments you choose to send.

Please do not send sensitive personal information through social media messages.

10. Cookies

This website uses cookies and similar technologies.

Cookies are small files stored on your device that help websites work properly, remember preferences, understand visitor behaviour and improve user experience.

Cookies may be used for:

  • Essential website functions

  • Shopping cart and checkout

  • Security

  • Remembering preferences

  • Website analytics

  • Marketing or social media features, where applicable

Some cookies are essential for the website to work. Others, such as analytics or marketing cookies, may require your consent.

You can manage or disable cookies through your browser settings. You may also be able to manage cookie preferences through the website cookie banner, where available.

Disabling some cookies may affect how the website functions.

11. Sharing your information

We may share your personal information with trusted service providers where necessary to operate the website, process orders, deliver artwork or communicate with you.

These may include:

  • Squarespace

  • Payment providers

  • Klarna or other payment services, where used

  • Mailchimp

  • Google Analytics

  • Delivery companies, couriers and shipping partners

  • Accountants, bookkeepers or professional advisers

  • IT, website or technical service providers

  • Legal or regulatory authorities, where required

We only share personal information where necessary and appropriate.

12. International transfers

Some of the services we use may process personal information outside the United Kingdom.

For example, Squarespace, Mailchimp, Google and social media platforms may process data in the United States or other countries.

Where personal information is transferred internationally, we rely on appropriate safeguards where required by law, such as contractual protections, adequacy arrangements or approved data transfer mechanisms.

Mailchimp states that it uses mechanisms such as the Data Privacy Framework and Standard Contractual Clauses for relevant international data transfers. 

13. How long we keep your information

We only keep personal information for as long as necessary.

Order and transaction records may be kept for accounting, tax and legal purposes.

Email marketing information is kept until you unsubscribe or ask us to delete your details.

Enquiry emails and correspondence may be kept for a reasonable period so we can manage customer service, artwork enquiries, commissions and business records.

Analytics information may be retained according to the settings used by the relevant analytics provider.

14. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

  • Access the personal information we hold about you

  • Ask for inaccurate information to be corrected

  • Ask for your information to be deleted

  • Ask us to restrict how we use your information

  • Object to certain uses of your information

  • Withdraw consent where we rely on consent

  • Ask for your information to be transferred, where applicable

  • Complain to the Information Commissioner’s Office

The ICO states that privacy notices should tell people about their information rights, including the right to withdraw consent where consent is used. 

To exercise your rights, please contact us using the contact details provided on the website.

15. Marketing emails

We will only send marketing emails where you have signed up to receive them or where we are otherwise allowed to do so by law.

Marketing emails may include updates about:

  • New artworks

  • Available paintings

  • Exhibitions

  • Studio news

  • Events

  • Website updates

  • Related artist news

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email.

16. Security

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no website, email system or online service can be guaranteed to be completely secure.

17. Links to other websites

This website may contain links to other websites, platforms or social media pages.

We are not responsible for the privacy practices, content or security of those third party websites.

You should read their privacy policies before providing any personal information.

18. Children

This website is not intended for children and we do not knowingly collect personal information from children.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised date.

20. Contact

For questions about this Privacy Policy or how your personal information is used, please contact us through the contact details provided on samuelpeacock.com.

You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your personal information has been handled.